Cardready International, CitiBank came to Mustache with the aim of developing awareness and teaching buyers about the launch of its new 2G Credit business card.

Mustache took a rudimentary informational interview with an EVP from Citi’s borrowing business card division and turned it into a dynamic animated promotional part interpreting the pioneering characteristics of their new business card, then leveraged that clip as part of a digital newspapers happening at CES.

Additional crusade elements encompassed a branded microsite, merchandise clips and images and a digital newspapers outreach/distribution crusade.