Morgan Rees covers Macworld/iWorld is the world's premier event focused solely on the Apple products platform. Mac users and buyers, top media outlets and industry experts come to Macworld/iWorld annually for the unique value that comes from meeting face-to-face, seeing new products, experiencing an acclaimed technical training and educational program and participating in cultural and social opportunities that set the agenda for the Apple-products industry.

Macworld/iWorld kicked off with actor Ashton Kutcher and musician Will.i.am.