Facebook Advertising Guidlines | Facebook Advertisement Review
Antdevaughn
2015-02-14
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Facebook Advertising Guidelines
Facebook has put set up advertising guidelines to inform advertisers as to what is acceptable and unacceptable when it comes to ads. Facebook believes that every ad placed for the social media marketing platform should help with the users’ general experience. An ideal ad is designed to target individuals depending on their interactions with friends and relationships with businesses, artists, and brands. In accordance with Facebook, advertisers ought to ensure their ads follow all applicable regulations, statutes, and laws. Any ad positioned on Facebook should not contain deceptive, fraudulent, misleading or false content or claims.
Privacy
Advertisers can only use Facebook advertising data anonymously to evaluate the effectiveness and satisfaction with their ad campaigns. The data really should not be used to identify a specific device, computer, browser or user.
Information obtained straight from users could only be utilized when they provide consent. Advertisers must also ensure they abide by set laws when using the information. Furthermore, no data must be indirectly or directly transferred or sold to a party that is not mixed up in advertisers’ ad campaigns.
Ad Creativity and Positioning
Every ad component has to be appropriate and relevant to the products or services an advertiser is offering and also the particular audience it really is forwarded to. Ads must not include flash animations or audio that plays automatically minus the user’s interaction. The ads put on Facebook must not position any products or services in the sexually suggestive way.
Facebook will not allow ads that benefit from political agenda or controversial topics for commercial gain. Every ad added to the network should adhere to proper grammar. Any letters, numbers or symbols ought to follow their genuine meaning.
All ads ought to symbolize the particular brand, service, company or service being advertised. Links provided on Facebook ads shouldn't lead users to prohibited products.
Facebook ads should not target users based on their personal characteristics for example religion, race, age, sexual orientation, gender identity, name, financial information, criminal record, medical condition or disability.
If the ad leads a Facebook user to a specific website landing page, it should let them navigate away when they have explored the page.
Ad Content
Every claim made in an ad has to be substantiated and should not offend you. Any offers highlighted around the ad really should not be deceptive or false. Ads aren't in a position to promote illegal services and products or violate another party’s rights.
Ads must not promote use or sale of adult products. Contraception and family planning ads are permitted but they need to stick to the established targeting requirement. Ads that promote dating sites are permitted if they don't concentrate on sex.
Facebook Advertising Guidelines
Facebook has put set up advertising guidelines to inform advertisers as to what is acceptable and unacceptable when it comes to ads. Facebook believes that every ad placed for the social media marketing platform should help with the users’ general experience. An ideal ad is designed to target individuals depending on their interactions with friends and relationships with businesses, artists, and brands. In accordance with Facebook, advertisers ought to ensure their ads follow all applicable regulations, statutes, and laws. Any ad positioned on Facebook should not contain deceptive, fraudulent, misleading or false content or claims.
Privacy
Advertisers can only use Facebook advertising data anonymously to evaluate the effectiveness and satisfaction with their ad campaigns. The data really should not be used to identify a specific device, computer, browser or user.
Information obtained straight from users could only be utilized when they provide consent. Advertisers must also ensure they abide by set laws when using the information. Furthermore, no data must be indirectly or directly transferred or sold to a party that is not mixed up in advertisers’ ad campaigns.
Ad Creativity and Positioning
Every ad component has to be appropriate and relevant to the products or services an advertiser is offering and also the particular audience it really is forwarded to. Ads must not include flash animations or audio that plays automatically minus the user’s interaction. The ads put on Facebook must not position any products or services in the sexually suggestive way.
Facebook will not allow ads that benefit from political agenda or controversial topics for commercial gain. Every ad added to the network should adhere to proper grammar. Any letters, numbers or symbols ought to follow their genuine meaning.
All ads ought to symbolize the particular brand, service, company or service being advertised. Links provided on Facebook ads shouldn't lead users to prohibited products.
Facebook ads should not target users based on their personal characteristics for example religion, race, age, sexual orientation, gender identity, name, financial information, criminal record, medical condition or disability.
If the ad leads a Facebook user to a specific website landing page, it should let them navigate away when they have explored the page.
Ad Content
Every claim made in an ad has to be substantiated and should not offend you. Any offers highlighted around the ad really should not be deceptive or false. Ads aren't in a position to promote illegal services and products or violate another party’s rights.
Ads must not promote use or sale of adult products. Contraception and family planning ads are permitted but they need to stick to the established targeting requirement. Ads that promote dating sites are permitted if they don't concentrate on sex.
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