Facebook Inc said its News Feed for web and Android platform users will now support 360-degree videos.
A 360 video gives an immersive experience to users by allowing them to view a scene from any angle.
Such videos are created using a special set of cameras that manage to capture all 360 degrees of a scene at the same time.
Action camera maker GoPro Inc has posted a video on motocross riding in the Idaho desert, while Vice Media has released a video of on-the-ground reporting in Afghanistan.
Anyone can upload 360 videos starting today, but Facebook is not currently allowing users to run ad campaigns with the videos.