TNS - Showtime - NAB - Oscars - AT&T - Yahoo - MediaBytes Ja

media30 2008-01-31

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* TNS MEDIA RESEARCH will analyze data from 100,000 DirecTV boxes.
* SHOWTIME to stream Emmy screeners online.
* THE NAB says the DTV education campaign has worked. Consumer Reports disagrees.
* THE OSCARS prepares back-up plan for awards show.
* AT&T and YAHOO reach ad rev sharing deal.

Get the full story at http://www.Media30.com.

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