Attracting visitors to your site is absolutely necessary, but it’s harder to do than you might think. As search marketing becomes more and more widespread, your competition is increasing every day. What’s more, small companies have different challenges than big companies - and it isn’t easy for either one.

When someone types a word into a search engine, sees a page listed from your site, and clicks through to visit your site, you have attracted a searcher. If you do nothing at all, searchers might still find your site.

To maximize the number of searchers coming to your site, however, you must take specific actions to attract visitors to your site, otherwise you risk invisibility. This is what SEM (SEO & PPC) is all about- overcoming invisibility.