Do celebs add value to a company's board?
Financial Times
2019-03-04
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With U2's Bono and The Edge joining the board of guitar maker Fender, Lex's Robert Armstrong and the FT's Peggy Hollinger discuss whether adding celebrities to boards is a desperate move by companies seeking stardust, or if they add real value. They also suggest which boards Beyoncé , Miley Cyrus and Daft Punk might be suited to.
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With U2's Bono and The Edge joining the board of guitar maker Fender, Lex's Robert Armstrong and the FT's Peggy Hollinger discuss whether adding celebrities to boards is a desperate move by companies seeking stardust, or if they add real value. They also suggest which boards Beyoncé , Miley Cyrus and Daft Punk might be suited to.
For more video content from the Financial Times, visit http://www.FT.com/video
Subscribe to the Financial Times on YouTube; http://goo.gl/vUQx5k
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes
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