Superga Enter the Guinness World Records with World's Largest Shoe
HYPEBEAST
2018-07-30
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As one of the most ubiquitous sights throughout Italy, sneaker brand Superga recently expanded its presence through a first store at Hong Kong shopping destination, Harbour City. To accompany the launch of the retail space, the brand looked to truly make its mark through a massively sized shoe, worthy of a place within the Guinness World Records as the world's largest shoe. The shoe measured in at approximately 20 feet by 8 feet by 11 feet and is based off of Superga's 2750 Classic model. The visual elements of the shoe were implemented by SCAD Hong Kong who made sure to provide a strong sense of Hong Kong identity throughout.
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As one of the most ubiquitous sights throughout Italy, sneaker brand Superga recently expanded its presence through a first store at Hong Kong shopping destination, Harbour City. To accompany the launch of the retail space, the brand looked to truly make its mark through a massively sized shoe, worthy of a place within the Guinness World Records as the world's largest shoe. The shoe measured in at approximately 20 feet by 8 feet by 11 feet and is based off of Superga's 2750 Classic model. The visual elements of the shoe were implemented by SCAD Hong Kong who made sure to provide a strong sense of Hong Kong identity throughout.
View more Hypebeast videos: http://hypb.st/VbvIa3
Facebook: http://hypb.st/Jacv1F
Twitter: http://hypb.st/ODQv19
Tumblr: http://hypb.st/PS6Nbi
Pinterest: http://hypb.st/UnrXyQ
Instagram: http://hypb.st/QmoQGz
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