The Duke of Cambridge has launched a new campaign to help stop people drowning in rivers.
William travelled by boat down the River Thames before launching the #SaferThames drowning prevention strategy from Tower Bridge. More than 30 people die on the river each year, with over 700 life-threatening incidents taking place. Report by Blairm. Like us on Facebook at http://www.facebook.com/itn and follow us on Twitter at http://twitter.com/itn