The European Union regulators have made a preliminary finding that Google must divest some of its digital advertising business as part of an extensive antitrust complaint aimed at addressing concerns about the company's dominant position in online ad sales. The complaint alleges that Google prioritizes its technology services over competitors, leading to conflicts of interest. The EU argues that the mandatory divestment of particular services by Google must address these competition concerns. This case adds to the regulatory challenges Google is already facing globally, as antitrust enforcers worldwide intensify scrutiny of large tech companies. The focus on Google's advertising business, a significant revenue driver, arises from concerns about its ability to use its power to undermine rivals. The US Department of Justice and several state attorneys have also filed lawsuits against Google, targeting its ad business.