Article: https://stephenrtaylor.co.uk/the-impact-of-business-propaganda-understanding-its-role-and-effects-on-consumer-perception/

In the realm of marketing, the term "propaganda" often carries a negative connotation. However, it is important to understand that propaganda, in its essence, refers to persuasive communication techniques used to influence and manipulate public opinion. In this context, propaganda can be seen as a powerful tool employed by marketers to shape consumer perceptions and drive desired actions.