Attorneys arrive to court for Google's antitrust trial over online advertising

Attorneys arrived to a federal courthouse in Alexandria, Virginia on Monday (September 9) for the start of proceedings in which the Justice Department will seek to show the Alphabet's Google stifled competition in online advertising technology.


Prosecutors say Google has largely dominated the technological infrastructure that funds the flow of news and information on websites through more than 150,000 online ad sales every second. Prosecutors also say Google engaged in a complex scheme to dominate website advertising tools, through acquisitions, restrictions on how customers can use its tools and alleged manipulation of ad auctions.


Google denies the allegations, saying they misconstrue lawful efforts to develop its technology and serve its own customers. Prosecutors overlook how the digital advertising market has shifted to apps and connected TV, where Google faces stiff competition, the company has said.


REUTERS VIDEO


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