Purchasing authentic Cuban cigars requires a discerning eye and knowledge of quality standards. Always buy from authorized retailers or trusted online stores to ensure legitimacy. Examine the packaging for official seals, holograms, and accurate branding, as counterfeits often have inconsistencies. The cigars should have a uniform color, smooth texture, and an unmistakable aroma. Check the band for precise embossing and logos, which should be clean and detailed. Avoid deals that seem too good to be true, as genuine Cuban cigars come at a premium price. Additionally, familiarize yourself with popular Cuban cigar brands like Cohiba, Montecristo, and Partagás to recognize their unique features. When in doubt, consult experts or seasoned cigar aficionados for guidance.