Over half a million ‘TikTok refugees’ flock to China's RedNote

New users pile in to Chinese social media app RedNote just days before a proposed US ban on the popular social media app TikTok, as the lesser-known company rushes to capitalize on the sudden influx while walking a delicate line of moderating English-language content, sources told Reuters. In a live chat dubbed 'TikTok Refugees' on RedNote on Jan. 13, 2025, more than 50,000 American and Chinese users joined the room. Such impromptu cultural exchanges were taking place all across RedNote, known in China as Xiaohongshu, as the app surged to the top of US download rankings this week. Its popularity was driven by American social media users casting about for an alternative to ByteDance-owned TikTok days ahead of its looming ban.


REUTERS / GWENNA LAITHLAND / SOCIAL MEDIA WEBSITE

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