Why Marques Brownlee Thinks 'Going Viral Is Overrated' | Top Creators Show
Forbes
2025-01-29
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Brownlee is social media's gadget guru. Nearly 21 million folks subscribe to his YouTube channel to watch his reviews on all things tech: the latest iPhone, Tesla, or VW's new electric bus. The New Jersey native began making YouTube videos in high school and now attracts 750 million views annually. "It was steady growth. I think it's a good thing that no one video propelled the whole thing. I think going viral is overrated. It's the best thing that never happened to me."
0:00 Intro
0:40 Before MKBHD
1:45 Marques’ First Review Video
3:35 The First Viral Video
5:20 A Hobby Or A Career?
6:18 When Being A Creator Became A Full-Time Job
9:44 MKBHD’s Operation Today
10:48 A Day In The Life Of MKBHD
11:30 How MKBHD Creates A Video
15:42 How Do You Make Money?
17:22 How Do You Decide What Products To Review?
18:50 Advice You’d Give Your Younger Self
19:50 On Trends And Metrics
20:45 What Product Surprised You The Most?
22:22 On Marques’ App
24:53 What’s Next For MKBHD
25:50 What’s Next In Tech
27:42 Marques’ Take On The Creator Economy
29:38 Is The Marques On Camera The Same Off Camera?
30:40 What Gadget’s Changed Your Life The Most?
31:53 Tech Predictions
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0:00 Intro
0:40 Before MKBHD
1:45 Marques’ First Review Video
3:35 The First Viral Video
5:20 A Hobby Or A Career?
6:18 When Being A Creator Became A Full-Time Job
9:44 MKBHD’s Operation Today
10:48 A Day In The Life Of MKBHD
11:30 How MKBHD Creates A Video
15:42 How Do You Make Money?
17:22 How Do You Decide What Products To Review?
18:50 Advice You’d Give Your Younger Self
19:50 On Trends And Metrics
20:45 What Product Surprised You The Most?
22:22 On Marques’ App
24:53 What’s Next For MKBHD
25:50 What’s Next In Tech
27:42 Marques’ Take On The Creator Economy
29:38 Is The Marques On Camera The Same Off Camera?
30:40 What Gadget’s Changed Your Life The Most?
31:53 Tech Predictions
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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