Samsung unveils AI-powered S25 with a focus on protecting user data

Samsung Electronics unveiled its newest flagship smartphone on Wednesday, January 22, powered by Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

Samsung was faster than Apple in launching an AI-powered smartphone but failed to regain its crown in the global smartphone market last year, squeezed by stiff competition with the U.S. rival in the premium market and with Chinese firms in the lower-end segment.

Samsung kept the prices of its Galaxy S25 series unchanged at between $799 and $1,299.

SAMSUNG / REUTERS VIDEO

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