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Is Your Dollar Store Set Up to Keep Shoppers Coming Back Time and Again?
Dollar store owners love the out of control impulse buyer that purchases bags and bags of items, but they survive on the shopper that returns each week to purchase their household necessities. That’s why keeping your store shelves adequately filled with all the household necessities is so important.
When you’re stocking shelves, consider the items you require most frequently at home. It might be laundry soap, bathroom soap, dishwashing liquid or other cleaning supplies. Of course, don’t forget the toothpaste, paper towels, toilet tissue or hair care necessities. Shoppers love bargains on items they use everyday. And in this economy more than ever, saving money on household necessities can mean the difference between paying a bill on time or paying late. When you provide many of the necessities in your store, you’re helping your customers.
Other items that keep customers returning are bargains on food. Just like household cleaning items, personal care items and paper products, food is high on the priority list---in fact it’s number one. If you can provide your shoppers with a large selection of food and snack items, you can aid their budget and have return customers. Finding low cost products that people like is easy if you track your sales closely and listen to your customers. When you purchase new items for your store, ask your regulars to rate it. You’ll soon find out whether you should order cases of it next time or none of it.
Even though you might provide stocking stuffers and gifts, don’t forget some of the ancillary products that often cost a fortune in other stores. Wrapping paper, tape, greeting cards, ribbon and bows can add a huge amount to the cost of a gift if purchased at a drugstore or other retailer. You can save your clients money and have repeat customers when you stock these items. Often customers wait to purchase these from your store if they know there’s always a selection. When they come to make these purchases, they may just walk out the door with several other items they didn’t plan to buy.